{"id":1837,"date":"2022-02-04T09:24:28","date_gmt":"2022-02-04T07:24:28","guid":{"rendered":"http:\/\/David"},"modified":"2022-02-04T09:24:28","modified_gmt":"2022-02-04T07:24:28","slug":"embrace-search-to-maximize-on-sales-this-festive-season","status":"publish","type":"post","link":"https:\/\/mickeyllew.com\/aus\/2022\/02\/04\/embrace-search-to-maximize-on-sales-this-festive-season\/","title":{"rendered":"Embrace search to maximize on sales for the 2019 festive season"},"content":{"rendered":"

How to maximize online revenue for the 2019 festive season<\/span><\/h1>\n

Businesses that currently rely solely on paid-for Google search to attract consumers to their offerings should also be incorporating organic search as part of their digital strategies if they want to capture an even bigger slice of sales this Black Friday, Cyber Monday and festive period.<\/p>\n

A brand\u2019s organic search ranking, or Search Engine Optimisation, determines where it appears when would-be customers search for the products or services a business offers.<\/p>\n

Consumers don\u2019t scroll through pages and pages of results \u2013 they place their trust in the results ranking at the top of the first page \u2013 and that\u2019s where a business needs to be. The hard truth is that if your brand is not in the top five search results, it probably won\u2019t be seen or engaged at all.<\/p>\n

Latest Google algorithm updates<\/span><\/h2>\n

According to Google\u2019s\u00a0\u2018Webmasters blog\u2019<\/a><\/span>\u00a0and as part of its ongoing updates to search algorithms, the search engine will no longer display review-rich snippets for local businesses and organisations. In line with ensuring quality, transparent search results, these will be removed as they could be perceived as \u2018self-serving\u2019 and not in the best interest of consumers.<\/p>\n

Results will be driven by trustworthy user-generated content rather than potentially biased reviews, which will have an impact on a business\u2019s ability to rank higher on the results page, highlighted recently by Mordy Oberstein from\u00a0Rank Ranger<\/a><\/span>.<\/p>\n

Local is Lekker and profitable too<\/span><\/h2>\n

Brands would be wise to focus on their company\u2019s Google My Business (GMB) review management strategy to increase their local search rankings, as the top three results appearing above organic web rankings make up as much as 15% of how Google ranks a local business and appearing here will directly impact your ability to maximize online revenue.<\/p>\n

Despite this, brands still direct the bulk of their online media spend to paid media, which accounts for 60% of clicks at best (based on flight-related search data). By insisting that media spend be allocated solely to paid search results, they\u2019re ignoring 40% of their potential customers \u2013 and it\u2019s clear that no business can afford to disregard nearly half its potential client base. On average organic search makes up at least 80% of the click engagement.<\/p>\n

Consider consumer intent when looking at social media<\/span><\/h2>\n

There are also brands that only use Facebook, Twitter and Instagram advertising to attract consumers. However, they\u2019re effectively ignoring the massive pool of savvy online consumers who appreciate (and actively look for) an honest review that ranks a brand highly in an\u00a0organic Google search<\/a><\/span>\u00a0\u2013 more highly than a paid-for advert.<\/p>\n

Customers have wisened up to paid placements, realising that they carry little integrity, while top-ranking organic search results have earned their place at the top of the page by being deserving of a good review. Simply put, it\u2019s \u2018In\u00a0<\/em>Google<\/span><\/em><\/a>\u00a0we trust<\/em>\u2019 for most South Africans when searching for gifts to buy, places to go, ordering food online and destinations to visit over the festive season.<\/p>\n

Always be at the head of the pack<\/span><\/h2>\n

Staying ahead (and high up in search rankings) relies on staying on top of changes to Google\u2019s algorithm in conjunction with tailored content strategies that build trust and \u2018link equity\u2019 within the\u00a0Google My Business<\/a><\/span>\u00a0ecosystem. This is where Specialist Performance Marketing and SEO Agencies like\u00a0Mickey Llew<\/a><\/span>\u00a0come into play, working with clients on customised strategies that help them rank high on Google through paid and organic search optimisation.<\/p>\n

And with Google updating its algorithms as much as several times each day, it\u2019s simply impossible for a multitasking business owner to achieve the same level of results without a specialist team dedicated to tracking and decoding Google\u2019s tweaks, quirks and ever-evolving features.<\/p>\n

Brands wanting to reap the rewards of the upcoming shopper-rush must rethink how they allocate their digital marketing budgets to make sure that they\u2019re capturing the biggest possible audience. They need to find better ways of balancing between the percentage of clicks from conventional ad spend, and the percentage of users who prefer trustworthy non-paid resources to inform their buying decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"

How to maximize online revenue for the 2019 festive season Businesses that currently rely solely on paid-for Google search to attract consumers to their offerings should also be incorporating organic search as part of their digital strategies if they want to capture an even bigger slice of sales this Black Friday, Cyber Monday and festive […]<\/p>\n","protected":false},"author":1,"featured_media":3486,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/mickeyllew.com\/aus\/wp-json\/wp\/v2\/posts\/1837"}],"collection":[{"href":"https:\/\/mickeyllew.com\/aus\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mickeyllew.com\/aus\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mickeyllew.com\/aus\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mickeyllew.com\/aus\/wp-json\/wp\/v2\/comments?post=1837"}],"version-history":[{"count":0,"href":"https:\/\/mickeyllew.com\/aus\/wp-json\/wp\/v2\/posts\/1837\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mickeyllew.com\/aus\/wp-json\/wp\/v2\/media\/3486"}],"wp:attachment":[{"href":"https:\/\/mickeyllew.com\/aus\/wp-json\/wp\/v2\/media?parent=1837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mickeyllew.com\/aus\/wp-json\/wp\/v2\/categories?post=1837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mickeyllew.com\/aus\/wp-json\/wp\/v2\/tags?post=1837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}