It’s time to make a change
As humans, we are driven by inherent curiosity and a deep desire to make a difference. With every obstacle, we have the opportunity to learn, grow and leave our mark.
For South African cyclist, Tegan Phillips, that means setting a Guinness World Record as the fastest woman to cycle from Cairo to Cape Town. And for Mickey Llew, that means empowering her remarkable journey with cutting-edge performance marketing.
The spirit of adventure, breaking barriers, and achieving results is something both Mickey Llew and Tegan have in common. As a leading performance agency, we are proud to partner with an incredible performance athlete on a joint venture to make a difference.
Are you ready to leave your mark too? It’s now or never.
Join Mickey Llew and Tegan Phillips on the
Empowering performance with purpose.
Empowering Tegan Phillips.
When searching on Google for the Cairo to Cape Town women’s world record, Tegan was met with no answers. Why? Because no female cyclist has ever done this before.
The Google search results only show records for men cycling from Cairo to Cape Town, which have been broken multiple times in the last decade. On 2 March, 2015, South African cyclist Keegan Longueira set the record for cycling from Cairo to Cape Town in 59 days, 8 hours and 30 minutes. That same year on 21 May, British cyclist Mark Beaumont finished the route in 41 days, 10 hours, and 22 minutes breaking the record.
To date, the Guinness World Record for women cycling from Cairo to Cape Town has not been set.
However, that’s all about to change.
In October 2022, Tegan will start her epic adventure of cycling from Cairo to Cape Town. Her goal is to set the Guinness World Record as the first and fastest woman to ever do it! The journey spans across 8 countries, including Egypt, Sudan, Ethiopia, Kenya, Tanzania, Zambia, Botswana, and South Africa.
Empowering Tegan Phillips
marketing & SEO
As part of our commitment to empowering game-changers, Mickey Llew fully supports Tegan – a homegrown, proudly South African female athlete on her mission to #SearchForChange.
We want the name ‘Tegan Phillips’ to show up in the Google search results when users search for that extraordinary Guinness World Record.
With our deep understanding of data-driven performance marketing and SEO, Mickey Llew plans to bolster the online conversation surrounding Tegan’s journey and South African women in sport. The more online visibility and support, the better.
You can be part of this adventure too by supporting the crowd fund. Follow along, get inspired, and live with purpose.